Dr. Tilly's - Children's Skincare Brand

Dr. Tilly’s is a brand centered on nurture and gentle care. For this project, I crafted a soft, bubbly, and whimsical visual identity designed to capture the wonder and playfulness of childhood. From the logo to the color palette and typography, every element was intentionally chosen to feel approachable, comforting, and full of whimsy, helping Dr. Tilly’s connect authentically with families and create a sense of warmth and delight.